{"id":3731789,"date":"2026-08-04T07:57:12","date_gmt":"2026-08-04T05:57:12","guid":{"rendered":"https:\/\/jng-web.com\/labo\/?p=3731789"},"modified":"2026-05-03T10:57:57","modified_gmt":"2026-05-03T08:57:57","slug":"%e2%9a%a1-checklist-optimisation-google-ads-j7","status":"publish","type":"post","link":"https:\/\/jng-web.com\/labo\/%e2%9a%a1-checklist-optimisation-google-ads-j7\/","title":{"rendered":"&#x26a1; Checklist optimisation Google Ads \u2013 J+7"},"content":{"rendered":"<div id=\"advads-3192128927\" class=\"advads-test advads-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4944504088214075\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-4944504088214075\" \ndata-ad-slot=\"4514395581\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div id=\"advads-1529312787\" class=\"advads-head advads-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4944504088214075\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-4944504088214075\" \ndata-ad-slot=\"4514395581\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><div id=\"advads-3327877914\" class=\"advads-avant-le-contenu advads-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-4944504088214075\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-4944504088214075\" \ndata-ad-slot=\"4514395581\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 data-section-id=\"1l02dqc\" data-start=\"357\" data-end=\"399\">&#x1f4ca; 1. Analyse des performances globales<\/h2>\n<p data-start=\"400\" data-end=\"439\">&#x2611; V\u00e9rifier les indicateurs principaux :<\/p>\n<ul data-start=\"440\" data-end=\"543\">\n<li data-section-id=\"1kbbbbh\" data-start=\"440\" data-end=\"470\">Conversions (ventes \/ leads)<\/li>\n<li data-section-id=\"h12w9v\" data-start=\"471\" data-end=\"498\">Co\u00fbt par conversion (CPA)<\/li>\n<li data-section-id=\"euew5s\" data-start=\"499\" data-end=\"519\">Taux de clic (CTR)<\/li>\n<li data-section-id=\"6wsn5p\" data-start=\"520\" data-end=\"543\">D\u00e9penses vs r\u00e9sultats<\/li>\n<\/ul>\n<p data-start=\"545\" data-end=\"613\">&#x1f4a1; Point cl\u00e9 :<br \/>\n&#x1f449; Ne pas juger la campagne uniquement sur les clics.<\/p>\n<hr data-start=\"615\" data-end=\"618\" \/>\n<h2 data-section-id=\"1dpaabh\" data-start=\"620\" data-end=\"667\">&#x1f916; 2. Performance Max : premiers ajustements<\/h2>\n<p data-start=\"669\" data-end=\"703\">&#x2611; Identifier les signaux faibles :<\/p>\n<ul data-start=\"704\" data-end=\"787\">\n<li data-section-id=\"14bddjm\" data-start=\"704\" data-end=\"728\">assets peu performants<\/li>\n<li data-section-id=\"165urdp\" data-start=\"729\" data-end=\"756\">audiences non pertinentes<\/li>\n<li data-section-id=\"kc9fs6\" data-start=\"757\" data-end=\"787\">zones g\u00e9ographiques inutiles<\/li>\n<\/ul>\n<p data-start=\"789\" data-end=\"810\">&#x2611; Actions possibles :<\/p>\n<ul data-start=\"811\" data-end=\"911\">\n<li data-section-id=\"c1lkyq\" data-start=\"811\" data-end=\"850\">supprimer images\/titres peu efficaces<\/li>\n<li data-section-id=\"sdtvv6\" data-start=\"851\" data-end=\"877\">ajouter nouveaux visuels<\/li>\n<li data-section-id=\"ch75ic\" data-start=\"878\" data-end=\"911\">enrichir les signaux d\u2019audience<\/li>\n<\/ul>\n<p data-start=\"913\" data-end=\"987\">&#x1f4a1; Important :<br \/>\n&#x1f449; ne pas supprimer toute la campagne ou tout r\u00e9initialiser<\/p>\n<hr data-start=\"989\" data-end=\"992\" \/>\n<h2 data-section-id=\"ncsl27\" data-start=\"994\" data-end=\"1044\">&#x1f50d; 3. Campagne Search : nettoyage des mots-cl\u00e9s<\/h2>\n<p data-start=\"1046\" data-end=\"1060\">&#x2611; Identifier :<\/p>\n<ul data-start=\"1061\" data-end=\"1143\">\n<li data-section-id=\"10dwouy\" data-start=\"1061\" data-end=\"1097\">mots-cl\u00e9s co\u00fbteux sans conversions<\/li>\n<li data-section-id=\"ar9oec\" data-start=\"1098\" data-end=\"1120\">requ\u00eates trop larges<\/li>\n<li data-section-id=\"mq6c95\" data-start=\"1121\" data-end=\"1143\">clics non pertinents<\/li>\n<\/ul>\n<p data-start=\"1145\" data-end=\"1179\">&#x2611; Ajouter des mots-cl\u00e9s n\u00e9gatifs :<\/p>\n<ul data-start=\"1180\" data-end=\"1269\">\n<li data-section-id=\"skj0yo\" data-start=\"1180\" data-end=\"1189\">gratuit<\/li>\n<li data-section-id=\"1a5q7ga\" data-start=\"1190\" data-end=\"1198\">emploi<\/li>\n<li data-section-id=\"1n43qsj\" data-start=\"1199\" data-end=\"1226\">formation (si hors sujet)<\/li>\n<li data-section-id=\"nngdzq\" data-start=\"1227\" data-end=\"1269\">recherches informatives non commerciales<\/li>\n<\/ul>\n<p data-start=\"1271\" data-end=\"1335\">&#x1f4a1; Objectif :<br \/>\n&#x1f449; r\u00e9duire le trafic inutile, am\u00e9liorer la qualit\u00e9<\/p>\n<hr data-start=\"1337\" data-end=\"1340\" \/>\n<h2 data-section-id=\"1ih8gsc\" data-start=\"1342\" data-end=\"1389\">&#x1f4c8; 4. Optimisation des annonces (Search Ads)<\/h2>\n<p data-start=\"1391\" data-end=\"1429\">&#x2611; V\u00e9rifier les Responsive Search Ads :<\/p>\n<ul data-start=\"1430\" data-end=\"1492\">\n<li data-section-id=\"qax3w\" data-start=\"1430\" data-end=\"1459\">titres les plus performants<\/li>\n<li data-section-id=\"1enr8sq\" data-start=\"1460\" data-end=\"1492\">descriptions avec meilleur CTR<\/li>\n<\/ul>\n<p data-start=\"1494\" data-end=\"1505\">&#x2611; Actions :<\/p>\n<ul data-start=\"1506\" data-end=\"1619\">\n<li data-section-id=\"k4dmrk\" data-start=\"1506\" data-end=\"1532\">remplacer titres faibles<\/li>\n<li data-section-id=\"1k662v7\" data-start=\"1533\" data-end=\"1577\">ajouter variantes plus orient\u00e9es b\u00e9n\u00e9fices<\/li>\n<li data-section-id=\"14kccnb\" data-start=\"1578\" data-end=\"1619\">tester nouvelles propositions de valeur<\/li>\n<\/ul>\n<hr data-start=\"1621\" data-end=\"1624\" \/>\n<h2 data-section-id=\"olrtfu\" data-start=\"1626\" data-end=\"1652\">&#x1f4b0; 5. Analyse du budget<\/h2>\n<p data-start=\"1654\" data-end=\"1666\">&#x2611; V\u00e9rifier :<\/p>\n<ul data-start=\"1667\" data-end=\"1737\">\n<li data-section-id=\"11698y8\" data-start=\"1667\" data-end=\"1702\">campagne rentable vs non rentable<\/li>\n<li data-section-id=\"ocjeu9\" data-start=\"1703\" data-end=\"1737\">co\u00fbt par conversion par campagne<\/li>\n<\/ul>\n<p data-start=\"1739\" data-end=\"1754\">&#x2611; Ajustements :<\/p>\n<ul data-start=\"1755\" data-end=\"1857\">\n<li data-section-id=\"fklkwb\" data-start=\"1755\" data-end=\"1810\">augmenter budget des campagnes performantes (+10\u201320%)<\/li>\n<li data-section-id=\"6aczeo\" data-start=\"1811\" data-end=\"1857\">r\u00e9duire l\u00e9g\u00e8rement celles qui performent mal<\/li>\n<\/ul>\n<p data-start=\"1859\" data-end=\"1901\">&#x1f4a1; Ne jamais faire de changements brutaux.<\/p>\n<hr data-start=\"1903\" data-end=\"1906\" \/>\n<h2 data-section-id=\"1v8sr32\" data-start=\"1908\" data-end=\"1961\">&#x1f30d; 6. Analyse des audiences et zones g\u00e9ographiques<\/h2>\n<p data-start=\"1963\" data-end=\"1977\">&#x2611; Identifier :<\/p>\n<ul data-start=\"1978\" data-end=\"2066\">\n<li data-section-id=\"k5qu12\" data-start=\"1978\" data-end=\"2014\">r\u00e9gions qui convertissent le mieux<\/li>\n<li data-section-id=\"1bp9h58\" data-start=\"2015\" data-end=\"2066\">appareils les plus performants (mobile \/ desktop)<\/li>\n<\/ul>\n<p data-start=\"2068\" data-end=\"2079\">&#x2611; Ajuster :<\/p>\n<ul data-start=\"2080\" data-end=\"2142\">\n<li data-section-id=\"ivt4z2\" data-start=\"2080\" data-end=\"2109\">exclure zones non rentables<\/li>\n<li data-section-id=\"wso0re\" data-start=\"2110\" data-end=\"2142\">prioriser segments performants<\/li>\n<\/ul>\n<hr data-start=\"2144\" data-end=\"2147\" \/>\n<h2 data-section-id=\"nnubpn\" data-start=\"2149\" data-end=\"2195\">&#x1f9e0; 7. Comportement de l\u2019IA (tr\u00e8s important)<\/h2>\n<p data-start=\"2197\" data-end=\"2209\">&#x2611; V\u00e9rifier :<\/p>\n<ul data-start=\"2210\" data-end=\"2286\">\n<li data-section-id=\"nb8ckg\" data-start=\"2210\" data-end=\"2247\">phase d\u2019apprentissage encore active<\/li>\n<li data-section-id=\"rl2c7b\" data-start=\"2248\" data-end=\"2286\">fluctuations normales de performance<\/li>\n<\/ul>\n<p data-start=\"2288\" data-end=\"2340\">&#x1f4a1; R\u00e8gle d\u2019or :<br \/>\n&#x1f449; ne pas \u201cmicro-optimiser\u201d trop t\u00f4t<\/p>\n<hr data-start=\"2342\" data-end=\"2345\" \/>\n<h2 data-section-id=\"ueq8xe\" data-start=\"2347\" data-end=\"2378\">&#x1f6ab; 8. Erreurs \u00e0 \u00e9viter \u00e0 J+7<\/h2>\n<p data-start=\"2380\" data-end=\"2597\">&#x274c; changer compl\u00e8tement la structure de campagne<br data-start=\"2427\" data-end=\"2430\" \/>&#x274c; supprimer trop de mots-cl\u00e9s<br data-start=\"2459\" data-end=\"2462\" \/>&#x274c; relancer une nouvelle campagne inutilement<br data-start=\"2506\" data-end=\"2509\" \/>&#x274c; juger les performances sur 2\u20133 jours seulement<br data-start=\"2557\" data-end=\"2560\" \/>&#x274c; modifier le budget tous les jours<\/p>\n<hr data-start=\"2599\" data-end=\"2602\" \/>\n<h2 data-section-id=\"2hv8er\" data-start=\"2604\" data-end=\"2652\">&#x1f680; 9. Actions prioritaires \u00e0 faire maintenant<\/h2>\n<p data-start=\"2654\" data-end=\"2852\">&#x2714; garder les campagnes stables<br data-start=\"2684\" data-end=\"2687\" \/>&#x2714; renforcer les \u00e9l\u00e9ments performants<br data-start=\"2723\" data-end=\"2726\" \/>&#x2714; nettoyer uniquement le trafic inutile<br data-start=\"2765\" data-end=\"2768\" \/>&#x2714; enrichir les assets Performance Max<br data-start=\"2805\" data-end=\"2808\" \/>&#x2714; laisser l\u2019IA continuer son apprentissage<\/p>\n<hr data-start=\"2854\" data-end=\"2857\" \/>\n<h1 data-section-id=\"1svqm1z\" data-start=\"2859\" data-end=\"2882\">&#x1f9e0; R\u00e9sum\u00e9 strat\u00e9gique<\/h1>\n<p data-start=\"2884\" data-end=\"2891\">\u00c0 J+7 :<\/p>\n<p data-start=\"2893\" data-end=\"2970\">&#x1f449; 70% observation<br data-start=\"2911\" data-end=\"2914\" \/>&#x1f449; 20% ajustements l\u00e9gers<br data-start=\"2939\" data-end=\"2942\" \/>&#x1f449; 10% optimisation active<\/p>\n<hr data-start=\"2972\" data-end=\"2975\" \/>\n<h1 data-section-id=\"i4z2ew\" data-start=\"2977\" data-end=\"2992\">&#x1f680; Conclusion<\/h1>\n<p data-start=\"2994\" data-end=\"3121\">Une campagne sur <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Google Ads<\/span><\/span> devient r\u00e9ellement performante apr\u00e8s plusieurs semaines d\u2019apprentissage.<\/p>\n<p data-start=\"3123\" data-end=\"3183\">&#x1f449; L\u2019objectif \u00e0 J+7 n\u2019est pas de \u201ctout optimiser\u201d, mais de :<\/p>\n<ul data-start=\"3184\" data-end=\"3289\">\n<li data-section-id=\"1tgz4u\" data-start=\"3184\" data-end=\"3204\">supprimer le bruit<\/li>\n<li data-section-id=\"18qczfa\" data-start=\"3205\" data-end=\"3237\">renforcer les signaux positifs<\/li>\n<li data-section-id=\"1goozta\" data-start=\"3238\" data-end=\"3289\">laisser l\u2019IA progresser dans de bonnes conditions<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&#x1f4ca; 1. Analyse des performances globales &#x2611; V\u00e9rifier les indicateurs principaux : Conversions (ventes \/ leads) Co\u00fbt par conversion (CPA) Taux de clic (CTR) D\u00e9penses &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3731669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_2944925605560295_355822891246219":"","twitter_aToyMDAwMjY3NzI3NTA5MDMyOTYwOw==_2000267727509033000":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","_exactmetrics_skip_tracking":false,"_ayudawp_aiss_exclude":false,"_ayudawp_aiss_exclude_summary":false,"_ayudawp_aiss_summary":"Performance Max : premiers ajustements. &#x2611; Identifier les signaux faibles :. assets peu performants. audiences non pertinentes. zones g\u00e9ographiques inutiles. &#x2611; Actions possibles :. supprimer images\/titres peu efficaces. ajouter nouveaux visuels. enrichir les signaux d\u2019audience. &#x1f4a1; Important : &#x1f449; ne pas supprimer toute la campagne ou tout r\u00e9initialiser. &#x1f50d; 3. Campagne Search : nettoyage des mots-cl\u00e9s. &#x2611; Identifier :. mots-cl\u00e9s co\u00fbteux sans conversions. requ\u00eates trop larges. clics non pertinents. &#x2611; Ajouter des mots-cl\u00e9s n\u00e9gatifs :. gratuit. emploi. formation (si hors sujet). recherches informatives non commerciales. &#x1f4a1; Objectif : &#x1f449; r\u00e9duire le trafic inutile, am\u00e9liorer la qualit\u00e9. &#x1f4c8; 4. Actions prioritaires \u00e0 faire maintenant. &#x2714; garder les campagnes stables. &#x2714; renforcer les \u00e9l\u00e9ments performants. &#x2714; nettoyer uniquement le trafic inutile. &#x2714; enrichir les assets Performance Max. &#x2714; laisser l\u2019IA continuer son apprentissage. &#x1f9e0; R\u00e9sum\u00e9 strat\u00e9gique. \u00c0 J+7 :. &#x1f449; 70% observation. &#x1f449; 20% ajustements l\u00e9gers. &#x1f449; 10% optimisation active. &#x1f680; Conclusion.","_ayudawp_aiss_summary_provider":"extractive","_ayudawp_aiss_summary_hash":"29489d1ae080b8f272cb9f47b1aa41c1ff71b8cf","footnotes":""},"categories":[15],"tags":[361],"class_list":["post-3731789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-monetisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#x26a1; Checklist optimisation Google Ads \u2013 J+7 - Labo JNG WEB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jng-web.com\/labo\/\u26a1-checklist-optimisation-google-ads-j7\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#x26a1; Checklist optimisation Google Ads \u2013 J+7 - Labo JNG WEB\" \/>\n<meta property=\"og:description\" content=\"&#x1f4ca; 1. 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